TWO Scottish craft brewers have merged in a deal anticipated to force expansion in their respective manufacturers at house and out of the country, with plans in position for additional funding of their respective brewing websites.
The forums of Borders-based Broughton Ales and Consolidated Craft Breweries, which owns the Spey Valley and Alechemy breweries, have agreed to officially mix underneath an settlement that takes impact this month.
The merger brings in combination Broughton manufacturers, together with the award-winning Old Jock Ale, with Spey Valley’s 1814 Lager and Alechemy’s Talisman, which between them are offered within the home grocery store sector and on-trade, and in export markets.
Investment is now deliberate for the 3 breweries owned by means of the blended entity, following backing from Scottish Enterprise and present shareholders, as the corporate appears to satisfy rising call for at house and across the world for top rate craft beers.
It is anticipated that the merger will construct at the energy of CCB’s place within the export and home on-trade, and Broughton’s rising presence in supermarkets; Old Jock is now understood to be a best ten bottled ale in Scottish supermarkets, with gross sales expanding throughout the United Kingdom.
Around 30 persons are hired by means of the merged industry in general.
Broughton shareholder David McGowan, gross sales and advertising on the blended industry, informed The Herald: “In the short term, the focus will be on the brands. For us at Broughton, Old Jock Ale has done exceptionally well over the last two years of lockdown. There are strong names at Spey Valley and Alechemy has a good name in the craft area.”
He added: “Lockdown has given small organisations like ourselves a huge opportunity to interact and speak to people in a different way, and to have a more direct relationship with people who buy direct through online sales and social media.”
Underlining the export doable of the united industry, Mr McGowan famous Old Jock Ale was once these days making waves on social media in Sweden, to the place it has simply exported 30,000 pints of the beer, whilst Spey Valley has not too long ago exported beer to China. He additionally highlighted the chance to develop gross sales south of the Border.
“We have a great base in Scotland, but there is a huge opportunity in the rest of the UK,” Mr McGowan stated.
“As society reopens [after Covid], people are interested in beer of provenance and authenticity.”
A spokesperson for the blended industry stated: “Both Broughton and CCB proportion a zeal for brewing the best high quality beers and notice a rising client pastime in top rate, unique merchandise with authentic provenance.
“With funding from Scottish Enterprise and present shareholders, we consider our experience in manufacturing, gross sales and advertising, will let us construct on fresh successes in exporting to Sweden, France, Italy and China, and to develop our manufacturers regionally in pubs, bars, supermarkets and the unexpectedly rising on-line sector.
“As we emerge from Covid, by combining our expertise and brands, we see a significant opportunity to invest in our people, and our three brewing sites at Broughton in the Borders, Alechemy in Central Scotland, and Spey Valley in the Scottish Highlands. In recent months Broughton have sent their first shipments of Old Jock to Canada and Sweden, whilst another shipment of CCB’s Snake Venom is on route to China, and our investment will allow us to grow sales in other export markets.”
Mr McGowan connected up with fellow beverages trade veterans John Hunt and Steve McCarney to procure Broughton from Giles Litchfield in 2015. Mr Litchfield had owned the brewery, founded within the village of Broughton on the subject of the River Tweed, since 1995.
Broughton Ales was once established in 1979.