Tech

Razer, the gaming lifestyle brand and hardware supplier, opening new store in Seattle

(Razer Image)

Gamers looking for gear in Seattle will have a new brick-and-mortar retail destination to check out next month. The lifestyle brand Razer — with its distinct neon green aesthetic — is opening in the University Village shopping center on Dec. 4.

The RazerStore is the third in the U.S. for the company, behind San Francisco and Las Vegas. Other locations are in Singapore, London, Hong Kong and Taipei.

Razer, which was founded in 2005, sells gaming hardware such as laptop and desktop computers, headphones and controllers, as well as apparel, bags, chairs and more.

The RazerStore in London. (Razer Photo)

The Seattle store promises four in-store battlestations and a chance to add “personal flair to your setup” with the Razer Customs collection, according to a news release. Gamers can also use an “unboxing station” to record “the perfect social media story.”

There will be four zones dedicated to pro gaming setups, streamers, console gamers, and digital creators.

The grand opening event will feature prizes and giveaways for the first 500 people in line; a Razer Blade laptop for the first person in line; and special in-store sale promotions.

The new store is located at 2616 NE 46th St, Seattle.



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