Amazon is making it easier for Prime members to get gifts to friends and family, even if the shopper doesn’t have a delivery address to work with.
The company announced a new feature in its shopping app Monday that allows Prime members to send a gift to another Amazon account holder via that person’s phone number or email address. The recipient does not have to be a Prime member.
The feature, available only through Amazon’s mobile app, works when a shopper adds an item to their cart and selects “add a gift receipt for easy returns” before proceeding to checkout. When choosing the delivery address, Prime members will now see a new option to “let the recipient provide their address.”
Once a phone number or email address has been entered, and the order is placed, the recipient receives a gift notification by text or email. By clicking on the gift notice, the gift “unwraps” and shows what the gift is.
The recipient can accept the gift and provide a delivery address or exchange the item for an Amazon gift card. The gift giver is not notified if the recipient decides to go the exchange route.