Blue Apron increased by 103% this month. Amid growth plans and an expanding menu ahead of the holiday season, investors seem to retain their enthusiasm.
Three weeks ago, we discussed Blue Apron’s plans to obtain more capital in this article. So far, the stock price has increased by more than 103%, remaining one of the main market movers. In the next sections, we discuss why Blue Apron may still be profitable – just in time for holidays, which seems so fitting for a food company.
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What Is Blue Apron?
Blue Apron is a meal kit delivery company. So far, it’s been attracting investors following its plans to fuel business growth, including obtaining more capital and releasing new menus for the holiday season.
Should I Buy Blue Apron Today?
Whether you should buy Blue Apron today or not depends on several factors. First, it’s important to take into consideration its many positive developments so far. For instance, in September, the company adopted several measures that could boost its coming performance:
Introduced the first fully prepared meal on the 13th of September, known as Heat & Eat;
Launched a new menu in collaboration with Chef Sam Kass, boasting high-quality ingredients and nutritional balance;
Launched Pass the Love boxes in a collaboration with PHA (Partnership for a Healthier America).
The off-putting news, however, comes from its weak financials. The company blamed its declining revenue on the long-lasting effects of the pandemic. Its orders declined 8% YoY, and it also made a loss of more than $18 million as of June 2021.
Yet, with a recent share price boost of more than 100% in one month, it seems that many investors believe in the management’s ability to turn things around.
Blue Apron Price Prediction 2021
Blue Apron currently trades at $8.03, up from $5.95 since the 22nd of September. If its plans materialise, analysts expect a high price of $12 in the next 12 months.