Tile, known for its range of Bluetooth-based tracking accessories that compete with the AirTag, is being acquired by location tracking service Life360, Tile announced today.

tile amazon sidewalk integration
Tile will continue to be operated as a standalone brand under Tile CEO CJ Prober, but Tile says that when the acquisition is completed, it will be able to leverage Life360’s 33 million smartphone users to grow Tile’s Finding network by 10x. Tile’s network is the equivalent of Apple’s Find My network, leveraging nearby devices to locate lost items.

Life360 has what it calls a “family safety platform” that allows family members to keep tabs on one another with tracking software on smartphones. It’s primarily used by parents to track their children and teenagers, and it has raised privacy concerns.

With the Tile acquisition, Life360 founder Chris Hulls says that Life360 will be able to provide an “all-encompassing solution” for locating people, pets, and things with cross-platform tracking and combined service for tracking items and people.

Individuals and families will be able to tap into Life360’s flagship mobile app, a market leading app for families with features that range from communications to driving safety and location sharing. Additionally, people will be able to seamlessly leverage Tile’s bluetooth-enabled finding devices trackers, which can equip nearly any item — such as wallets, keys or remotes — with location-based finding technology. Tile’s technology is also embedded in over 50 different third-party devices, ranging from wireless earbuds and headphones to laptops to retainer cases to dog collars.

Life360’s Tile acquisition deal is valued at $205 million and it is expected to close in the first quarter of 2022.

Related Stories

Tile CEO: ‘We Welcome Competition From Apple, But We Think It Needs to Be Fair’

Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple’s business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile’s complaints about Apple and why he feels that Tile is…

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile’s Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that’s designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be …

Tile Plans to Introduce Item Trackers With Ultra Wideband Support

Tile is poised to compete with Apple’s long-rumored AirTags and is planning to introduce an upgraded series of item trackers that include an ultra wideband (UWB) chip for more precise tracking. Tile concept art for UWB tracker, via TechCrunch Apple’s AirTags are rumored to include the U1 ultra wideband chip that has been added into the iPhone 11 and iPhone 12 models. Apple’s U1 AirTags will…

iOS 15.2 Adds Option to Scan for Nearby AirTags and Find My-Enabled Items

With the iOS 15.2 beta that was released today, Apple has added enhancements to the Find My app. There’s a new feature that’s designed to let users scan for AirTags or Find My-enabled items that might be tracking them. When opening the Find My app after installing the beta and going to the “Items” tab, there’s an option for “Items That Can Track Me.” Tapping on this allows users to search…

This Backpack Will Support Apple’s ‘Find My’ Location Tracking Without an AirTag

Accessory maker Targus this week announced that its Cypress Hero EcoSmart Backpack with built-in support for Apple’s Find My app has been named a CES 2022 Innovation Awards Honoree ahead of the annual tech event in Las Vegas. The backpack is equipped with a small tracking module that allows the backpack’s location to be tracked in the Find My app on the iPhone, iPad, Mac, and Apple Watch…

U.S. Senator Calls AirTags Release ‘Timely’ as App Store Antitrust Hearing Kicks Off

U.S. Senator Amy Klobuchar, who is spearheading an antitrust hearing on competition in App Stores, today called Apple’s AirTags release “timely” because it is the type of conduct that she plans to examine, reports Reuters. ”It’s timely given that this is the type of conduct that we’ll be talking about at the hearing,” she said, while also mentioning that criticisms of the App Store and Play…

iOS 15.2 Beta Adds Messages Communication Safety Feature for Kids

Apple over the summer announced new Child Safety features that are aimed at keeping children safer online. Apple has confirmed that one of those features, Communication Safety in Messages, has been enabled in the second beta of iOS 15.2 that was released today, after hints of it appeared in the first beta. Note that Communication Safety is not the same as the controversial anti-CSAM feature that…

U.S. Department of Justice Likely to File Antitrust Lawsuit Against Apple

The United States Department of Justice is accelerating its antitrust probe into Apple and there is increased likelihood that Apple will face an antitrust lawsuit, reports The Information. Citing internal sources with knowledge of the investigation, The Information says there has been a “flurry” of activity as the DOJ has continued to question Apple, its customers, and its competitors about…

Code for Apple’s Communication Safety Feature for Kids Found in iOS 15.2 Beta [Updated]

Update: We’ve learned from Apple that the Communication Safety code found in the first iOS 15.2 beta is not a feature in that update and Apple does not plan to release the feature as it is described in the article. Apple this summer announced new Child Safety Features that are designed to keep children safer online. One of those features, Communication Safety, appears to be included in the…